Bank of Baroda
Find naye “Bahaane” for shopping with Bank of Baroda Credit Cards
COMMUNICATION STRATEGY. SOCIAL MEDIA CAMPAIGN. DESIGN.
Making the most of shopping season
The last few months of the year are all about festivals and celebrations. It’s also the time when shopping fever reaches its peak. Bank of Baroda was finding a way to maximise the use of their Credit Cards which offers exciting offers during the season of holiday and shopping. With an excellent product like this, we practically had a winning product that our customers must know about. Now, our goal is to communicate the message in the most relatable and impactful way.
The power of exaggeration
We chose the route of unexpected exaggeration where even a small incident of a broken phone screen gave a reason to buy a completely new one. The wife running out of dishwashing liquid calls for the husband to buy an entire dishwasher, and not a dish soap thereby adding a dash of quirk to the entire situation. Any reason to shop more gave customers a chance to save big, thanks to Bank of Baroda Credit Cards.