Bringing a world of Innovation for the Indian Farmers.
BRAND STRATEGY, DESIGN, DIGITAL
Establishing credibility on a new soil.
John Deere, the American world leader in farm equipment, is dedicated to bringing technological innovations through its products and services to those linked to the land. We were entrusted to position the U.S. brand to own a space in a place where Indian brands had a stronghold. As a leading brand that took pride in its technological innovations, we helped them to slowly penetrate into the Indian market, thus enabling their customers to reap the many benefits of their products.
Growing in a culturally diverse field.
Being John Deere’s digital and strategic brand partner to help the brand grow in India, our role was to create communication approaches with a fresh look for a nation that’s rich and culturally diverse. More so, John Deere wanted to demonstrate its commitment in India and showcase how it aims to bring the world’s best & most advanced technology into the country.
Creating an emotional connection
We demystified the “technological innovations” that was at the heart of the brand and injected an “emotional energy” into it allowing farmers to make an easy brand connection. Through efficient media placement strategies, we monopolized digital channels to outperform competitors with creatives and effective call-to-actions.
One Nation. Different Languages.
We helped the brand stay relevant across different geographies in India by using local language communication while staying true to the brand’s sentiment and its aspirational value.
Making more than just a mark
With design driven initiatives like redesigning the 5 year warranty logo, we created a mark for the brand that now stands out in the sea of sameness as a badge of promise and assurity of performance for which John Deere tractors are recognised around the world.
Going ahead with full power
The journey with John Deere is an endeavour to help the brand continuously build a stronger bond with the farmers in India through their technological innovations on the field. This will help John Deere establish a good foothold in India’s competitive market and the surrounding regions too.