Design/Communication Strategy 2018
Shemaroo Entertainment Limited has always been at the forefront of entertaining millions of Indians with a content library of over 3700 titles. More than an extensive content library the brand is well known for knowing what exactly drives their customers and making the right content accessible to them. The recent shift in the culture and worldview has transformed the content consumption pattern of the audiences’ across age groups. In response to the changing content environment, it was imperative for the brand to refresh its journey and be closer to the customer.
With our creative support, Shemaroo has been successfully adapting this shift by personalizing and disseminating the right content for the right audience across all touchpoints.
We started with developing a visual language that is unique and a tone of voice that is vibrant and can confidently bring the joy of the brand to the forefront. Eventually empowering the brand’s transformation journey. Recently Shemaroo also bagged the Best Print Promotional Material award at The Islamic Travel Mart’ 2018.