SBI General Insurance When #TravelGoals met #SafetyGoals
Social Media Campaign 2019

SBI General Insurance always aims to provide its customers a safe traveling experience. Whether the customers are holidaying with their loved ones or out on an official trip, it covers for their travel needs throughout with their Business & Holiday Travel Insurance options.

To put across the message of traveling with an insurance amongst its audience, SBI came up with #HaveASafeSafar campaign where, it disclosed beautiful destinations around the world that are perfect for a vacation and enthralled its audience with intriguing details of the same. After setting the mood so well, pushing the product was what seemed like a challenge. But, we managed it perfectly with a subtle communication that spoke purely about enhancing their travel experience with a Travel Insurance plan by SBI. Thus, the campaign served as a gentle reminder and not as hard sell.

The execution of the campaign was in the form of wordplay alone with the names of the countries and an adjective describing them further, on a captivating imagery of the place as a backdrop. The creatives were bold and colourful representing travel and fun. The simple, yet appealing copy urged customers to travel without worrying as now they have a reliable Travel Insurance. The campaign was executed on social media and garnered a great response from the brand’s young audience.

Tags:
  • SocialMediaCampaign
  • InsuranceBusiness
  • TravelInsurance