The world was struggling to cope up with the novel virus and come to terms with the new trends of lockdown, self-isolation, quarantine and masks. But now, the world’s evolving and entering the new norms and learning to live with the virus. Indian Bank, which recently amalgamated with Allahabad Bank, introduced a plan to ease the life of their RuPay Card holders in India – A Covid-19 Protection Insurance.
Indian Bank has always been at the forefront of helping its customers in times of needs and even during these unprecedented times, it has stood strong for them. To take this scheme to the customers of Indian Bank, we conceptualised a video which carried the message of care and being rest assured; giving customers the confidence to fight the battle. The purpose of the plan was to insure every IB RuPay Card holder and make them more financially independent. We wanted them to know that while they are abiding by the rules, we are aiming to cover their lives with an insurance plan.
What did we achieve? Indian Bank became the first Bank in India to introduce Covid-19 Protection Insurance on social media.