Brand Design / Packaging /Communications Strategy 2019
Shemaroo is confidently established in the content industry. After decades of leadership in delighting people with heartfelt stories, the brand is now ready to test new and exciting experiences where such stories can be brought to life with a new flavor.
One such opportunity is the food delivery business. Shemaroo was ready to test a food delivery brand concept that combines Shemaroo’s bollywood tadka and storytelling with enjoyable meals sourced by handpicked home chefs in the city.
As their creative partners, the challenge for us was to craft a unique brand experience that is truly authentic and stands out in a contested market. We crafted a unique brand design that makes people feel those familiar values of vibrancy and nostalgia that are core to the Shemaroo brand. The aim was to delight people at each touch point; from packaging to food to every piece of communication and connect them with a truly bollywoodized experience.