Spread the light of love, happiness, joy, prosperity...
Social Media Contest/ Diwali Campaign 2019.
Social media is here to stay as much as banking institutions. Just like any other bank, Indian Bank understood the power of social media right in time. And why not? It has now replaced traditional media and gaining popularity across generations. Indian Bank made its debut on Social Media in the year 2017 and ever since, the bank has been giving a voice to its customers. Through campaigns, innovation and product updates, Indian Bank has excelled in creating stable as well as profitable relationships with its loyal customers.
As said, Indian Bank’s presence on social media has been aggressive since 2017. The updates on each platform happens on a daily basis, but yet, there was a need for constant organic followership. To overcome this, we came up with multiple problem-solving ideas and one among those was to use bring in the festival of Diwali with our family that was connected online.
As the bank’s tagline reads ‘Your own bank’, Indian bank wanted to truly make their audience feel this through an interactive campaign. One such campaign was #SpreadTheLight, a Diwali contest.
We conceptualised #SpreadTheLight to increase engagement on all the platforms where Indian Bank has its presence. The idea was to organise an interactive, yet a meaningful contest, and let people express their emotions for their loved ones on the occasion of Diwali. Diwali is about spreading thoughtful messages. The contest was exactly this. We invited participants to tag those people in whose life they would want to #SpreadTheLight of love, prosperity, good health, togetherness, smile, joy and share the reason why’. The contest was activated for three days with two questions on each day
Being Diwali, a festival where everyone comes together to celebrate, the results for this contest was amazing. It also had a positive impact on the organic followership. The contest had participants from across India. The total engagement received was above 50,000 and impressions were above 200,000.