It's India's 6th month in lockdown and it has been a new learning, hands down. A lot has changed and we are slowly adapting to the new normal. Though some things remain unchanged, like ordering food and essentials online by following Covid19 protocols. But some things needed to change, like banking.
Banks are very traditional in nature, especially the ones which are centuries old. Indian Bank follows this league. It has been so closely associated with their customers that they have formed a personal bond with them. Though Indian Bank is embracing digital solutions to serve its customers, it may still have to face cultural challenges. With things evolving (all thanks to the lockdown), the bank was ready to join the disruptive banking operations for the safety of their customers & employees, likewise.
Indian Bank’s vision in the lockdown was to transform the way people banked and scale up the digital operations. It was crucial to educate the customers about online banking before introducing them to the technologically-advanced benefits of the digital services. We conceptualised a series of “How-To” tutorial videos where we simplified banking from home using mobile and net banking, and launched #GoDigitalWithIB. Our communication focussed on creating awareness among the masses about the safety which covered both its aspects – safety of health and personal details.
From IMPS Transfer to Credit Card Fund Transfer, we changed the way people banked. Through our educational videos, we not only empowered the customers of Indian Bank, but also pulled them out of the long queues. The bank’s aim will always be to give its customers an easy banking experience, no matter what the situation is.