Brand Identity/ Launch Campaign 2019
Shemaroo is one of the leading entertainment houses. They've been in the industry since 1955, moulding their formats of entertainment through the years.
Shemaroo has introduced us to films from different genres. This time, they wanted Bollywood fanatics to experience something that’s funny and nostalgic at the same time. And so, they planned to launch a new format of entertainment that would cater to a plethora of audiences. They launched a property where one of their iconic films are looked at from a comedian's perspective who would dissect and mock the film only to make it even more entertaining.
So, Shemaroo presented - A new age, one of its kind stand-up comedy featuring Gaurav Kapoor, tearing into some of the most abominable old Bollywood hits. The theatrical series featured movies like Papa Gudia, Aakhri Badla, Sau Din Saas Ke and many more.
The task was to create a brand identity that reflects entertainment but with a modern touch. The identity created is a fusion of different eras. The word, 'PICTURE' represents the bling lights from Retro Bollywood and there are minimal elements from the infamous truck art style. The colour palette has been strategically chosen where the Turquoise and Beige are subdued with the bright red that adds a pop of Bollywood.